Fourth Edition 2003
Member Highlight
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The U.S. Surgeon General, Richard H. Carmona, is pushing corporations, large
and small, to take employee fitness seriously. He says, “Without a doubt, the most
important issue confronting our society right now is that of obesity.” So, in order
for health care costs to decrease for employers, businesses must invest in their
employees having the “proper fitness environment.”
| The Health Club at Southpointe, one of the Association’s newest members, is a facility designed for conveinience providing versatility and challenge for every type and level of training. The Health Club opened on February 8, 2003 and already has 720 individuals and over 20 corporations in its membership. |  |
In an interview for this article, Ken Hedgecock, President of the club stated that he is asked frequently
how he developed the concept for this Health Club. Ken respnds, “We simply wanted our members to
feel at home and embrace rather than avoid a fitness program.” He went further stating, “We see
ourselves not as gym, but rather; an environment that features a gym, food and beverage service operation, physical therapy center, and spa and salon.” This is the essence of the Club’s vision.
Ken also referred to an article published in the May 16, 2003, Wall Street Journal entitled: “Americans
are De-Nesting, Heading to the Gym” to explain the Club’s concept further. The article states that Americans are “finally starting to tiptoe out of their homes..to hang out in the real world. Folks are
heading to the gym, eating out more at casual restaurants, or joining tennis and golf leagues, among
other activities.” So, based on this data, the Southpointe area being the “up and coming” regional development in Southwestern, PA, and the abundance of the four LifeMatrix consumer groups
(Dynamic Duos, Renaissance Women, Tribe Wireds, and Fun/Atics) the Club is confident their
vision is a good fit.
The Health Club is located next to the Hilton Garden Inn, at the Summit Coporate Center
and is just one part of an innovative and growing residential/ recreational/ medical/ business
complex designed to meet the unique lifestyle needs of individuals and families throughout
the park and Southwestern Pennsylvania.
For information visit their web site at www.clubsouthpointe.com. |
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